Common SEO Myths
People are willing to go to great lengths so as to appear clever and competent. This behaviour can be seen in SEOs and bloggers. Many bloggers and SEOs do things in a bid to appear smart but only end up looking quite the opposite. In this article, we look at some of the most common myths surrounding SEOs.
The first mistake made by SEOs is copying what the big brands are doing. It is important to note that big SEO companies have a wider margin of error that small ones and so the strategies they use are not appropriate for all kinds of businesses.
Unlike small companies, large brands are able to get back up after some mistakes due to the ease at which they are able to obtain financing. It is important for small companies to understand that big brands are not safe when it comes to making mistakes. Ask for advice from professionals instead of copying all that is done by the big brands.
The second myth is that keyword stuffing is key to getting top rankings. Gone are the days that keywords were used for websites to rank top. It is important to note that quality content will get you a higher ranking than any other method. You have to ensure that your keywords come naturally in your content so as to avoid them sticking out like a sore thumb. Strive to give users what they are looking for instead.
Another common mistake made is assuming that content is enough. You need more than just great content to be successful in this industry. Today, you have to look into things such as usability, speed, links and tags.
It is important for SEOs to understand that content is just but one piece of a puzzle.
Thirdly, it is a myth to think that links are not important. There is need to understand that links are vital in SEO and are another piece of the puzzle that is important for companies to achieve their main goal. It is however important to ensure that you have just the right amount of links in your website. Instead of going cheap, negotiate for access to high ranking sites. Do not overstuff your site here with a lot of unnecessary links. Humility is key in any business and those that are willing to be corrected are the ones that will survive in business today and get rewarded with tremendous success.