One thing about pay per call that you have to know of is the fact that it is a company that offers a platform for pay per call marketing campaigns that are created upon the interaction between the advertiser and the publisher as well. And also, we want you to know as well that the pay per call network is the one that facilitates the ability that publishers have with regards to driving relevant and qualified phone calls coming from interested customers to the appropriate advertiser. Moreover, we want you to be aware of the fact as well that pay per call network has at their disposal a system that is capable of allowing them to receive phone calls from customers, qualify those phone calls and even route them to the right advertiser.
The next thing that we want you to be aware of regarding pay per call network has something to do with how they are initiated since they are initiated by an advertiser who is looking forward to receiving phone calls from interested customers. For advertisers, in order for them to make their campaign successful, they have to get the service of pay per call network since these companies are capable of facilitating dealings with publishers that are relevant. By the time the campaign is being created, what usually happens is that the publishers will apply to promote the campaign and then, they will negotiate with pay per call network for the purpose of determining the characteristics of a qualified phone call as well as the cost for each one of them that is granted. Now that we mention about the characteristics of a qualified phone call, they often include the following: whether or not the call resulted to a sale, the time the call was received, where the call came from, the length of the call and any other criteria that can be agreed upon.
If there is already an agreement regarding the terms of the campaign, the publisher or publishers (if the marketing campaign is making use of more than one) will receive phone numbers that are unique and trackable which are assigned by the pay per call networks themselves. What will happen after is that the publisher will promote these numbers across the many different advertising channels. Speaking of advertising channels, one thing that you should know about this is that they are pertaining to any platform that enables customer to come into close contact with information they wish to act upon and these platforms are radio, websites, billboards, print media, direct mail, television and a whole lot more. All these and more are the things you have to know regarding pay per call network.