The Generation that Values Social Media More
You will learn that it is expected for about 2 billion people to be using social media by 2019. While many think that only the young use social media, statistics give us a different view. A good number of old users do exist too. This means that all generations use social media. However, the difference lies in the platforms that they use. As you read more, you will be exposed to more info about this.
There is the generation Z which has people who were born as from 1996 to 2015. They have actually grown up with technology. This means that they understand how to use both computers and the internet better than any other generation. They however spend so little time on social media. You will learn that they use social media to fill their time. It is therefore their source of entertainment. This is what makes them to opt for platforms such as Twitter, Instagram and even Snapchat. It is also necessary to indicate that this is the group that is in love with YouTube more than any other generation.
Then comes the millennials that were born between 1977 and 1995. The use of social media in this group is quite diverse. This is as a result of the fact that a part of this group grew with computers yet the other half didn’t. You will learn that this is the largest group and has the largest impact on social media. They often rely on social media to have their opinions voiced out. The average time they spend on social media is about 159 minutes. It is also necessary to indicate that they rely on platforms such as Linked In for their professional growth.
Then comes generation X that has persons born from 1965 to 1976. They are known to be users of at least one social media platform. You will realize that over 33 percent of persons aged over 50 find it hard to give up social media. You will note that they are the ones that are most likely to share more content. They are characterized by a higher disposable income as compared to other generations. This means that they can be target audiences to those who wish to sell products on social media. This is further facilitated by their readiness to share.
Lastly, there is the baby boomers generation that has people born between 1946 and 1964. They are the fewest across social media platforms. They will often appreciate more content. It is for this reason that they will opt for platforms like Facebook. As such, it will be possible for them to share their opinions with friends. You will hence appreciate that social media is used by all generations.