Must SEO Be Different to B2B Businesses?
B2B businesses tend to approach their marketing strategies in a similar way to directly selling to the consumers. They make use of the same tired, conventional tactics of a direct sales and word of mouth. Often, SEO considerations are most put by the wayside, simply forgotten. This belief that SEO is less relevant in the B2B marketing world is just wrong. SEO is among the most powerful tools that marketers posses.
Some research indicates that 61 percent of B2B decision makers will start their process with an internet search. This should bring the importance SEO in the B2B world into focus.
Here are some of the best SEO strategy ideas for businesses that sell B2B.
Be a Thought Leader.
To benefit most from your SEO campaign, being a thought leader is a vital step. That makes you the “go-to” person. If anyone has a question that falls in your area of expertise, you will be in a position to answer it as well as even educate them beyond that.
You can also take advantage of your day to day interactions from that role as a basis for a blog which is a good way of sharing your expertise and knowledge with the rest of the people. As your blog grows, your SEO potential also grows. You can then make use of this to benefit different sites pertinent to your business by linking them.
Target the Big 5.
Today, there are many tools to help you identify the vital keywords. You only need to focus most of your SEO resources at raising your score to the top five key words. There are plenty of great keyword research tools available and you need to read more for you to know the most intuitive ones to use.
A common mistake that many businesses make when trying to improve their SEO is using plenty of short-form blogs and articles. Short copy is good due to its lower cost. Additionally, you can distribute it more widely and the audiences are more likely to read the whole shorter piece.
However, Google prefers longer content when it comes to SEO, so if you want to add some words, you will be able to get some extra benefits. Moreover, longer content allows you to say more, implying you can convey more information about your business and its products in a more thoughtful and emotive manner.
If somebody in your team has extensive SEO experience, use it. However, that should not keep you from bringing in some big hitters from outside. If you can find some local companies especially those with B2B SEO experience, consulting them is worth it.
In regards to B2B enterprises, you mostly need to use a different SEO approach. However, some of the tactics and core principles remain unchanged. They only need to be reshaped and adapted for use in a different field.